Vera Bradley designs efficiency and better customer experiences with Dynamics 365 | Microsoft Customer Stories
When finance operations are complex, innovation slows down. This customer story highlights how Vera Bradley streamlined its financial systems with Dynamics 365, creating space to focus on customers and deliver stronger experiences. Read the story to see what's possible, and contact Massive IT to explore how Dynamics 365 can help your organization achieve the same results.
How did Vera Bradley improve efficiency?
Vera Bradley unified its finance, commerce, supply chain, and customer service operations by implementing Microsoft Dynamics 365 and Copilot Studio. This integration streamlined processes, centralized financial management, and provided real-time insights, resulting in increased efficiency and a 25% reduction in live agent escalations.
What were the financial benefits of the new system?
By moving to Microsoft Dynamics 365, Vera Bradley saved millions of dollars annually in maintenance and software costs compared to its previous solutions. The company was facing potential costs exceeding $10 million to upgrade its outdated SAP environment, making the transition to Dynamics 365 a cost-effective choice.
How does Microsoft Copilot Studio enhance customer service?
Microsoft Copilot Studio has enabled Vera Bradley to automate over 2,000 monthly support cases through a chat-based self-service agent. This has reduced live agent escalations by 25%, allowing customer service representatives to focus on more complex issues, thereby improving overall customer engagement and satisfaction.

Vera Bradley designs efficiency and better customer experiences with Dynamics 365 | Microsoft Customer Stories
published by Massive IT
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